Introducing Social Sentiment

Social Market Analytics, Inc. (SMA) is the leader in social media predictive data analytics using forward looking Tweets. SMA provides a variety of metrics, however the Social Market Analytics Heat Map displays social media activity using two metrics: Sentiment and Volume. Sentiment and Volume are also known as S-Score and SV-Score, respectively. These metrics are expressed as the deviation from the normal tone of conversation on a standard normal scale of -4.5 to +4.5. Values of above +2.0 and below -2.0 indicates something abnormal is occurring on social media around that security. Social Market Analytics

How to use Sentiment?

Sentiment is calculated by comparing the last 24 hours of social media talk to the past 20 days of social media talk on a security by security basis. Therefore, a Sentiment Score of +2.0 or higher means the tone of the conversation over the past 24 hours is significantly more positive than the past 20 days. A Sentiment Score of -2.0 or lower means the tone of conversation is significantly lower over the past 24 hours compared to the previous 20 days. The Sentiment Change is the 15-minute change in the Sentiment. The color of the heatmap illustrates sentiment. Green colors represent high sentiment while red colors represent negative sentiment. A positive sentiment score generally indicates the security’s price will move higher and negative sentiment scores indicates the security’s price will decrease.

How to use Volume?

Volume is calculated by comparing the last 24 hours of Tweet Volume data to the past 20 days of Tweet volume data on a security by security basis. A Volume Score of +2.0 means there are significantly more tweets on that security than normal. A Volume Score of -2.0 means the Tweet Volume on that security is abnormally low. The size of the box illustrates the Volume Score. A high Volume Score corresponds to a large box and a low Volume Score corresponds to a small box.

  • Sentiment:
  • Sentiment Change:
  • Volume:
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Settings

Minimum S-Volume
AND

Either or Both

S-Delta Magnitude
S-Score Magnitude